VALUE ADDED PROGRAM
Orientation on Digital Marketing
Date : 07/12/2022
Time : 8.50-11.50 AM
Title of the event : Orientation on Digital Marketing
Target Audience : III SEM BBA &BCom P&G students
Faculty Coordinator : Nanditha S Matad
Venue : Room no.104
Objective :
Digital marketing has evolved drastically with time. And the internet has expanded considerably too. All the online ads we see, the content we read, and the images we see online are in one way or another related to the work of a digital marketer.
About the session:
The trainer has explained the importance of this course to the students and different domains where its useful such as social media, search engines, email, etc. He explained in brief about the course outline such as the syllabus myriad hands-on exercises on each topic that is covered in the training. With time, the complexity and importance of digital marketing roles have also increased.
Outcome of the session:
Furthermore, the course provides an opportunity to develop a number of key digital marketing skills so the session was useful for the students to understand and examine some of the most common strategies used and why it’s such an important field.
