EVENTS

Date :   27/7/23

Timings: 9 am – 11.30 am

Title of the event: “ Power of Digital Marketing”

Target audience: First year  B.B.A ( Batch 2023)

Venue: Chanakya Seminar Hall, Shaheeb Hemu Kilani Block

Organised by :  ED cell  in Association with IQAC

Faculty Coordinator: Ms. Kokila M S, Ms Sunitha Paramesh

Student Coordinator: Ms Harshika

About the session / Event

The Guest lecture is all about the power of digital marketing in todays competitive environment. The event started with the introduction of the Guest speaker Mr. Poojesh, CEO of Digital Tanali” He introduced the students the importance of digital marketing , in todays competitive environment. He highlighted the average of internet users worldwide, benefits of using digital marketing and its draw backs.Students were greatly benefitted from this session. Faculty members were also highly benefitted . Finally, students thank the management, Guest Lecture Committee and IQAC for organising such a useful event at large.

Objectives if the session:

1. To help the students to understand the concept of digital marketing and how it operates
2. To highlight the importance of digital marketing in the corporates
3. To make students understand the merits and limitations of digital marketing

Outcome of the session:  Giving the students the opportunity to get to know and understand the power of digital marketing in  corporates. It enables students a broad knowledge on how digital marketing works, inorder to withstand in the competitive environment.